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A multichannel view of prospect behavior. Today’s marketing automation platforms are integrating multiple channels to create more comprehensive prospect profiles and more holistic views of prospect behavior.
Before looking in detail specific marketing automation software solutions, it’s important to do a needs assessment to better understand the type of tool you might need based on your specific use case and the marketing challenges you are trying to solve.
Another unique feature is their custom branded mobile app. Through Trumpia, you can create a mobile app for your businesses which customers can install to track their purchases. Over time, they can build up “loyalty” points to win exclusive coupons and deals.
Modern ad management. Exponea’s Ad management toolkit unites and analyzes the performance of all your online marketing campaigns, and uses interactions and CRM data to retarget look-alike audiences. Your ads are automatically and artificially managed to ensure you can leverage their maximal potential.
I wasn’t a huge fan of the Ontraport reporting dashboard, which is just a panel of KPI metrics. Personally, I’d much rather a more visual layout with fewer, more important, metrics displayed over time.
“By having Tatango in our corner, we know we’ll be able to provide our clients a world-class text message marketing platform, in addition to the expertise and advice our clients require from our agency.”
Interactions on social media. With IBM Marketing Cloud you can interact with your audience over social media, integrate your communications and use automation for social media campaigns. Such communication combined with IBM’s first-class analytics will enable you to reach prospective customers, understand their behavior, and respond to their preferences.
Marketers say that the biggest benefits of automation are saving time (74%), increased customer engagement (68%), more timely communications (58%) and increased opportunities including up-selling (58%) (Adestra Marketer vs Machine 2015). On top of helping your bottom line, 47% of marketers think the cost of investing in an automation platform is worth the (sometimes very high) price tag.
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AvidMobile | AvidMobile | Complete SMS Mobile Marketing Application. A complete Text Messaging Mobile Marketing application with API for bulk wholesale sms, email, text message coupons, and mobile websites for clients and resellers.