Mobile messaging is super powerful when integrated with your core business application. Initiate email/mobile campaign sequences or individual custom messages ‘on the fly’ when certain actions are initiated in your application. MOBIT takes care of the integration to over one-thousand applications using the world’s leading Zapier integration platform. Best of all, our team do all of this for you as part of your subscription and on-boarding.
Mobile keywords allow your audience to opt-in to receive your future text messages. When they text-in, their number will be added to your contact list and they’ll get your auto-response. Check out these great examples.
Uses tracking codes in social media, email and webpages to track the behavior of anyone interested in a product or service to gain a measure of intent. It can record which social media group or thread they followed, which link was clicked on in an email or which search term was used to access a website. Multiple link analysis can then track buyer behavior – following links and multiple threads related to product A but not B will show an interest only in A. This allows more accurately targeted response and the development of a nurturing program specifically targeted towards their interest and vertical market. Due to its interactive nature this has been described as Marketing Automation 2.0.
The software also offers three-dimensional lead scoring, social media management and a sales automation workflow. Their pricing model is based off of the number of mailable contacts, with monthly billing starting at $960 for under 10,000 contacts.
This MarTech Intelligence report compares 14 leading B2B marketing automation platform vendors and includes information on pricing, capabilities comparisons and recommended steps for evaluating and purchasing.
Send messages from a pool of phone numbers to speed up delivery or slow it down. You have control of the throttle. Messages sent to the same person from the pool automatically use a previous recognizable phone number to create a consistent experience and increase response rate.
“It’s critical to have a clear definition of your target customers, and understand what’s interesting to them and how you can best reach them. Email is incredibly important in B2B – however, social is becoming much more important. Determine the cycle that your buyers go through to evaluate, consider and make a purchase decision. Then determine what the best content assets/stories are to share with them. It’s also important to define the hand-off to sales. There’s also a huge opportunity to continue to engage customers post-sale. It’s not supposed to be easy, but you can break it into a crawl, walk and run approach.”
Find out who offers the comprehensive marketing automation features you need. See how HubSpot compares vs. Marketo vs. Pardot vs. Infusionsoft and vs. Act-On in a feature comparison. See how inexpensive alternatives to HubSpot, Marketo and others perform in a marketing automation feature comparison.
Insightful ROI reporting. What Pardot is probably best known for is insightful ROI reporting that measures and tracks campaign performance, and ties marketing and sales indicators in comprehensive units. You can also use this system to pull out advanced lifecycle and email reports, and connect it to your favorite BI tools for even more powerful analytics.
Streamline your marketing processes that’s modular by design so you can customize the perfect solution to meet your needs. Use modules individually or as an integrated solution for full marketing automation capabilities spanning every stage of the marketing spectrum.
Another relatively new tool on the market, Userfox provided a similar to Customer.io. They’ve since been acquired and integrated by AdRoll, which has broadened their capabilities and suggests they’ll continue to grow.
Suzy loves how easy CallFire makes sending and receiving texts, and her members love the timeliness and convenience of getting reminders, promotions, and discounts right in their pocket. CallFire works with both long codes and short codes and provides opt in and opt out support, all for just pennies per message. Developers can even use CallFire APIs to program SMS apps of their own. To learn more, visit CallFire.com or call 877-897-FIRE.
These are just some of the amazing features you’ll find when using marketing automation software. As a result, it’s important for you to determine your most needed features before making a purchase decision. None of the tools we tested are bad. In fact, each of them will provide you with more power than your standard email marketing platform will.
On-site tracking of your contacts’ behavior. ActiveCampaign can literally ‘see’ what a contact is doing on your website. Their entire page view history is attached to their contact record, so that you know what they have and haven’t done on your website, and can orchestrate marketing moves accordingly.
Most marketing automation buyers already have a CRM system, and integration between the two systems is a primary consideration. Bi-directional functionality is essential for making the most of your CRM software and your automated marketing platform. For example, if your website’s registration form is integrated with your marketing automation software, the information submitted by the new registrant is duplicated in your CRM system. Or maybe an individual’s job title changes – when the sales rep updates the information in the CRM it should be synchronized with your marketing automation platform so that individual is addressed appropriately in upcoming marketing collateral. Data consistency is crucial when performing lead nurturing, lead scoring and other database segmentation tasks.
SMS marketing software provides a platform that lets you design, deploy and manage your text messaging campaigns. The software is usually purchased as a cloud-based solution (also known as SaaS), meaning you can log in and use it from any computer. This also means you won’t need to craft your marketing messages on your phone’s tiny keyboard.